Market Reports
Mintel Reports (Must create profile, see description)
Mintel offers a series of research reports covering the US and International marketplace. Each market research report provides data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. The easiest way to use this database is to do a ‘Quick Search’ on the top right side of the screen.
Global Market Information Database
Euromonitor’s Global Market Information Database (GMID): an integrated on-line business information system providing key business intelligence on countries, consumers, lifestyles, markets and companies. Excellent for market research, international business case studies, scenario planning and comparative analysis. To access information using this database go to the ‘Search’ tab at the top of the screen, and then click on “Menu Search”, then use the three categories under Industries to find information on market share.
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