Business and Economics Library

We work with a lot of sophisticated databases, each with its own interface. Even if you’ve been to one of our clinics it can be hard to remember how to use them. To make things easier we’re working on short video tutorials that demonstrate specific tasks using certain databases. Here’s an example, for the Mint Global database:

On many of our subject guides you can find a link to these tutorials just above the Live Chat box. We’ll be adding more links as we work on this project. If there’s a tutorial you’d like to see, let us know. You can see the ones we’ve done so far here.

We’ve completed the first step in remaking our old subject guides. Rather than wait for the Library’s official switchover date we thought Business and Economics could lead the way, so we’ve replaced the Subject Guide links on the right side of this website with links to the new guides.

We think they’re a huge improvement, but we’d like to know what you think. Also, some bits are still getting sorted out, like the “Recent Articles” section on some guides including a few not-so-recent articles. Please point out any other problems to us, either by commenting on the guides themselves or by contacting us directly. And stay tuned for new additions, including embedded video tutorials.

If you miss the old Subject Pages, you can still find them here for now.

We’re transitioning to a new content management system. The old Subject Guides (linked on the right side of this page) will soon be replaced. We’ll have greater control over content and format with the new guides, they’ll have some Web 2.0 features, and we’ll be able to embed some media, all with the hopes of making your research easier.

You can take a look at the new guides that we’re building now (links below). The switch will happen with the start of Fall Semester.

• Business Management
• Bloomberg Guide
• Career Research
• Company & Industry Research
• Economics
• Finance
• Global Business
• Marketing

We are putting together a LibGuide for an easy reference and source for all your Bloomberg questions. Whether it be how to create your own account, become certified, or create and maintain your stock profile.

You can check it out here: http://guides.lib.byu.edu/bloomberg

The library has upgraded its subscription to the EconLit database to include the full text of more than 480 journals, including American Economic Association journals with no embargo.

Coverage of key journals includes:

• American Economic Review
• Journal of Economic Literature
• Journal of Economic Perspectives
• Economic Geography
• Economy and Society
• Energy Journal
• Journal of Economic Growth
• Journal of Political Economy
• Quarterly Journal of Economics
• Review of Economic Studies
• Review of Economics and Statistics

EconLit does not replace JSTOR, but it is probably the best place to begin your search. Try it here.

This database is a collection of marketing research case studies of local companies prepared by BYU graduate students. Click here to access.

Dr. Richard J. Buczynski, IBIS World’s Chief Economist, believes the economy won’t fully recover until 2011.  How is the recession affecting your industry?  To address the impact of the rapidly changing economy IBIS World has published a special report on the recession and added a special Recession Update to each of its over 700 industry reports.

We have acquired electronic versions of several key reference titles on the Gale Directory Library platform, which allows for some useful features, such as exporting lists of companies or associations to MS Excel.  These include current editions of:

• American Wholesalers and Distributors Directory
• Consultants and Consulting Organizations Directory
• Encyclopedia of Associations
• National Directory of Nonprofit Organizations
• Brands and Their Companies
• Market Share Reporter

Click on advanced search and you can select a specific title and search to find a consultancy in Utah, or to see what the market share is for Honda’s Civic Hybrid.

We are in the process of converting the Management and Economics Reference Collection into electronic versions. Here are some recent highlights:

The New Palgrave Dictionary of Economics, 2nd edition, edited by Steven N. Durlauf and Lawrence E. Blume, contains over 1,850 articles by more than 1,500 leading economists. It’s a great source for biographies of important economists, and the place for an introduction to any topic in economics. When you’re ready to dig deeper, each article provides a bibliography of key sources.

The Business and Economics Collection from Blackwell Reference includes specialized encyclopedias and handbooks on topics from cross-cultural management to entrepreneurship, from mediation to mentoring to macroeconomics.

Note that entries for all these e-books are included in the library’s catalog so they can be included in the results whenever you search for books.

In partnership with the Marriott School’s Center for eBusiness, the Business Library is proud to present its latest acquisition: eMarketer. A leading source for statistics and analysis of digital marketing and media, eMarketer aggregates from over 3,000 sources, providing the best and most recent information on e-commerce, internet advertising, consumer behavior, entertainment, and mobile technologies. eMarketer includes video interviews and webinars, and the articles, reports and charts download easily for use in your papers and presentations.

Come to the Business Research Clinic in TNRB 240 on Wednesday, Nov. 5, 5pm, or Thursday, Nov. 6, 11am for a hands-on introduction to eMarketer and other sources of internet market research.