Business and Economics Library

Marketing

Our Iceberg is Melting: Changing and Succeeding Under Any Conditions John Kotter and Holger Rathgerber HD 58.8 .K672 2006

What Sticks: Why Most Advertising Fails and How to Garantee Yours Succeeds Rex Briggs and Greg Stuart HF 5415 .B666 2006

Advertising Account Planning: A Practical Guide Larry D. Kelley and
Donald W. Jugenheimer HF 5823 .K344 2006

Economics

Not For Sale: Decommodifying Public Life Ed. Gordon Laxer and Dennis Soron HD 3850 .N67 2006

Appetite For Change: How the Counterculture took the Food Industry Warren J. Belasco HD 9005 .N44 2007

Greed and Corporate Failure: The Lessons from Recent Disasters
Stewart Hamilton and Alicia Micklethwait
HD 2747 .H36 2006

Ethical Boundaries of Capitalism
Eds. Daniel Daianu and Radu Vranceanu
HB 72 .E776 2005

Should Prometheus Be Bound?: Corporate Global Responsibility
Philippe de Woot
HD 60 .W66513 2005

Fast Boat to China: Corporate Flight and the Consequences of Free Trade; Lessons From Shanghai
Andrew Ross
HD 2365 .R67 2006

Profits Before People?: Ethical Standards and the Marketing of Prescription Drugs
Leonard J. Weber
HD 9666.5 .W43 2006

From Hire to Liar: The Role of Deception in the Workplace
David Shulman
On-Order

Flavor of the Month: Why Smart People Fall for Fads
Joel Best
HM 826 .B47 2006
Also available as an ebook

How Honesty Pays: Restoring Integrity to the Workplace
Charles E. Watson
HF 5387 .W378 2005

Purpose: The Starting Point of Great Companies
Nikos Mourkogiannis
HD 30.28 .M686 2006

Responsible Leadership
Thomas Maak and Nicola M. Pless
HD 57.7 .R465 2006

Applebee’s America: How Successful Political, Business and Religious Leaders Connect with the New American Community
Ron Fournier, Douglas B. Sosnik and Matthew J. Dowd
On-Order

International Business-Society Management: Linking corporate Responsibility and Globalization
Rob van Tulder and Alex van der Zwart
HD 62.4 .T84 2006

Making Ecopreneurs: Developing Sustainable Entrepreneurship
Ed. Michael Schaper
HC 79 .E5 M34 2005

To support the Marriott School of Management’s strategic emphasis on global business and business ethics, the library is prioritizing titles like those listed below.

Ethics

The Accountable Corporation (four volumes)
Eds. Marc J. Epstein and Kirk O. Hanson
HD 2741 .A282 2006

Management Ethics: Contemporary Contexts
Eds. Stewart Clegg and Carl Rhodes
HF 5387 .M3343 2006

Corporate Governance Lessons from Transition Economy Reforms
Eds. Merritt B. Fox and Michael A. Heller
HD 2741 .C77645 2006

The Challenge of Organizing and Implementing Corporate Social Responsibility
Eds. Jan Jonker and Marco de Witte
HD 60 .C442 2006

Global Business

What Drives Global Capital Flows?: Myth, Speculation and Currency Diplomacy
Brendan Brown
HG 3891 .B765 2006

The Next Great Globalization: How Disadvantaged Nations Can Harness Their Financial Systems to Get Rich
Frederic S. Mishkin
HG 195 .M57 2006

Cluster-Based Industrial Development: An East Asian Model
Tetsushi Sonobe and Keijiro Otsuka
HD 2906 .S65 2006

The Multinational Corporation in China: Controlling Interests
Stephen Todd Rudman
HD 62.4 .R83 2006

Sourcing in China: Strategies, Methods and Experiences
Guido Nassimbeni and Marco Sartor
HF 5437 .N28 2006

American Multinationals in Europe: Managing Employment Relations Across National Borders
Phil Almond
HD 62.4 .A435 2006

Strategic Issues in International Retailing
Eds. John Dawson, Roy Larke, and Masao Mukoyama
HF 5429 .S77 2006

Global Sourcing of Business & IT Services
Leslie P. Willcocks and Mary C. Lacity
HD 2365 .W55 2006