Business and Economics Library

Are you looking for marketing data on the top grocery, drug, or mass merchant industries? Try starting with our printed edition of the Marketing Guidebook which is THE place to find in-depth profiles of over 1,300 supermarket chains, drug store chains, dollar store chains, supercenters, wholesale clubs, mass merchandisers, category killers and grocery wholesalers.
 
This guidebook contains thousands of key buyers and executives for the U.S., Canada, and Puerto Rico; updated financial figures, including exclusive sales estimates with three year sales trends; and inside company details including store counts, expansion and remodel plans, operating names, preferred suppliers, county-level statistics, in-store programs/services and more.
 
To see if it is available please click HERE

Check out the Encyclopedia of Major Marketing Campaigns in the Gale Virtual Reference Library to learn about the most recent and influential advertising campaigns.  Companies from Adidas to Yahoo! are represented with an in-depth look into the marketing strategies for their products.

The EMMC is in alphabetical order by company.  Each listing gives company contact information, an overview of the campaign, historical context, target market, competition, marketing strategy, and outcome.  Advertising strategies were selected based on innovation, importance of the company, and success of project.

Click here to go to the encyclopedia.  You can also find it by searching for Gale Virtual Reference Library and clicking the plus sign on the drop-down menu for business.  Searches by company or product can be run using the box on the right side of the screen after clicking on the Encyclopedia of Major Marketing Campaigns or you can browse by company using the table of contents.

Interested in learning about the histories of the world’s most important companies?  The International Directory of Company Histories in the Gale Virtual Reference Library provides profiles on 11,370 public, private, and non-profit companies.

Each company profile provides contact information, number of employees, sales volume, ticker symbol, and NAIC industry code.  This resources also gives a detailed description of a company’s history as well as an overview of the products or services it provides.  Along with this information, the articles give a list of further reading to assist in company research.

The International Directory of Company Histories can be found here.  It can also be accessed by searching for the Gale Virtual Reference Library in the “Find a Database” toolbar. After clicking the plus sign next to the business category, various editions of the IDCH can be located.  Search by company in the toolbar on the left side of the screen after opening the directory to find full articles.

Have a great idea for a company but need some help making it come to life?

The Business Plans Handbook offers examples of business plans from entrepreneurs in a range of endeavors. If you’re thinking about creating your own landscaping service, marketing consulting firm, apartment complex, steak house or even something else, this resource from Gale Virtual Reference Library is the perfect way to understand what is required in a business plan.

It shows various ways to effectively organize the plan, gives ideas of what kind of market analysis to conduct while investigating your plan’s feasibility, and outlines the data that the financial world expects when you apply for loans. The appendix includes a host of other useful resources as well.

To access this resource, click here.

Or search Gale Virtual Reference Library in the “Find a Database” toolbar. After opening the database, click on the plus sign next to the business category, and select the most recent edition of “Business Plans Handbook.”

To view the plans available in other editions, click on the cumulative index in the eTable of Contents, and search for your idea. The number next to the company name gives the volume number in which the plan appears.

You may have read the latest blogs, online news, and recent tweets about certain business topics, but when is the last time you really dug deep into a new topic by reading a book on our current economy, the latest ideas of how to be a successful entrepreneur in today’s world, or how to build your own business using new social media?  To get started, here is a brief list of the some of the new business and economics books that we have acquired this year for you to read.

Instant entrepreneur : the faster way to start-up success

Sams teach yourself LinkedIn in 10 minutes

The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

33 million people in the room how to create, influence, and run a successful business with social networking

Business and professional ethics for directors, executives & accountants

Big business, big responsibilities : from villains to visionaries : how companies are tackling the world’s greatest challenges

Business plans for dummies

Haven’t read a good book lately? Expand your personal net worth by learning some of the new ideas in business.  Here are just a few of the newly acquired books that you have access to through the Harold B. Lee Library:

• Good Value : Reflections on Money, Morality, and an Uncertain World
• Instant Entrepreneur : The Faster Way to Start-up Success

• 101 Ways to Make Yourself Indispensable at Work
• The HBR List : Breakthrough Ideas for 2009

• The Oxford Handbook of Business Ethics

• QuickBooks 2010

• Presentation Zen Design : Simple Design Principles and Techniques to Enhance your Presentations
• Consulting & Evaluation with Nonprofit and Community-Based Organizations

We have acquired electronic versions of several key reference titles on the Gale Directory Library platform, which allows for some useful features, such as exporting lists of companies or associations to MS Excel.  These include current editions of:

• American Wholesalers and Distributors Directory
• Consultants and Consulting Organizations Directory
• Encyclopedia of Associations
• National Directory of Nonprofit Organizations
• Brands and Their Companies
• Market Share Reporter

Click on advanced search and you can select a specific title and search to find a consultancy in Utah, or to see what the market share is for Honda’s Civic Hybrid.

We are in the process of converting the Management and Economics Reference Collection into electronic versions. Here are some recent highlights:

The New Palgrave Dictionary of Economics, 2nd edition, edited by Steven N. Durlauf and Lawrence E. Blume, contains over 1,850 articles by more than 1,500 leading economists. It’s a great source for biographies of important economists, and the place for an introduction to any topic in economics. When you’re ready to dig deeper, each article provides a bibliography of key sources.

The Business and Economics Collection from Blackwell Reference includes specialized encyclopedias and handbooks on topics from cross-cultural management to entrepreneurship, from mediation to mentoring to macroeconomics.

Note that entries for all these e-books are included in the library’s catalog so they can be included in the results whenever you search for books.

Wouldn’t you like to know just what to say to the people who make life difficult? Mark Ruskin’s Speaking Up shows you how to hold your own with all kinds of difficult people.
From getting a raise to getting your VCR fixed to extracting a refund for a faulty piece of merchandise, and from buying time to buying a new car. The principles it lays down work against even that most formidable of adversaries: the IRS auditor! HF 5548.83 .R87

World Poverty by Sylvia Whitman, explores the definition of true poverty, while analyzing its causes and the toll it has taken. Detailed case studies
examine the situation in the United States, India, Syria, the Democratic Republic of the Congo, Guatemala and Ukraine and evaluate the various strategies national governments have adopted to fight poverty. HC 79 .P6 W47 2008.

These new comprehensive study guides for the Certified Public Accountants Exam written by O. Ray Whittington & Patrick R. Delany contain detailed outlines, study guides, practice problems, and solutions. These books help candidates concentrate their efforts on topics that need the most preparation.