New DVDs
The Beauty Backlash
This 30-minute program investigates reactions against idealized images of beauty, including Dove’s “Real Beauty” campaign. DVD 3218
The Online Music Revolution
Documents the transformation of the music industry through legal music downloading and viral marketing. DVD 3249
Game Theory: Lost in New York
The ABC News program that dumped 12 strangers in New York City and challenged them to find each other. DVD 3250
The Value of Brand Names
Explores the cachet of well-known brands and enters the offices of Young & Rubicam to investigate brand development. DVD 3251
Cola Wars: Message in a Bottle
Examines how brand identity is influenced by consumer perceptions by documenting the struggle between Coca-Cola and competitors in the Muslim world. DVD 2290
Entries