Business and Economics Library

Marketing

Our Iceberg is Melting: Changing and Succeeding Under Any Conditions John Kotter and Holger Rathgerber HD 58.8 .K672 2006

What Sticks: Why Most Advertising Fails and How to Garantee Yours Succeeds Rex Briggs and Greg Stuart HF 5415 .B666 2006

Advertising Account Planning: A Practical Guide Larry D. Kelley and
Donald W. Jugenheimer HF 5823 .K344 2006

Economics

Not For Sale: Decommodifying Public Life Ed. Gordon Laxer and Dennis Soron HD 3850 .N67 2006

Appetite For Change: How the Counterculture took the Food Industry Warren J. Belasco HD 9005 .N44 2007

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